No More Appalling American Apparel for Me

I remember being a bit put off when American Apparel were opening in Dublin and the advertisement for staff specified that applicants had to include a head-to-toe photo. I’ve also heard various unflattering stories about the founder, and noticed that some of their ad campaigns are a bit over the line. But it wasn’t until this weekend I decided that there will be no more American Apparel T-shirts for me.

I’m currently reading ‘Reclaiming the F Word -The New Feminist Movement‘, which made me aware of the About Face, a website which according to themselves ‘equips women and girls with tools to understand and resist harmful media messages that affect their self-esteem and body image’.

I was shocked to find this American Apparel ad for a unisex T-shirt.

Absolutely Appalling.

The great thing about the About Face website is that it features lots of actions. For ads like this one they supply both the American Apparel CEO’s address which allows members of the public to make complaints, and give advise on how to write a good complain letter. So, get writing! I certainly will.

Feminist.ie

26 Aug at 8:50 am

CEO Dov Charney is passionate about workers rights, as long as sexual harassment isn’t part of it. Read more about American Apparell’s downfall in The Rise and Fall of American Apparell: http://www.guardian.co.uk/business/2010/aug/25/rise-fall-american-apparel

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